Writing the history of Italian radio is an important part of the story of communication and media. Radio, the innovation par excellence, brought fresh air into our homes; it informed, entertained, and even kept company for those who, staying at home, had no other options. Today, everything has changed, including the world of radio. Certainly more widespread and multicultural, with diverse visions and diverse programs, it offers listeners choice. And digital innovation has expanded a seemingly impossible scope: reaching every place and every one of us. In retracing its origins, author Paolo Lunghi presents this book, which narrates the history of radio from its birth to the present. We live in an age where technology has reached such high standards that it makes people think talent is a matter of pixels, that the quality of music is judged by likes, and that reality is what we experience through computers and smartphones. Radio, however, is still a tool that always tells the truth. And today, retracing its origins, a merciless verdict emerges on how useless technology is without talent, how much more important ideas are than means. This book presents the human devices that have made radio great since the advent of private radio.“
So many stories to tell…
“Over sixty personal stories told in these pages: there are radio extraterrestrials who recount their exploits, men and women who will never be born again. I'm talking about people like ANGELO BORRA, CLAUDIO CECCHETTO, GERRY SCOTTI, AMADEUS, ROSARIO FIORELLO, LINUS, CARLO MASSARINI, NICK THE NIGHTFLY, LAPO ELKANN, ALBERTO HAZAN, MARCO MAZZOLI, MAX VENEGONI… I hope that this book, besides being an entertaining and interesting document, can serve as an example to all those who gravitate around the world of radio and that it can spur their ambition towards that creative quality that has made the difference in the competition of a market that today appears impoverished by the systematic approach of large modern publishing groups.” A social tool, radio, also for cultural growth, involvement, and participation. The Radio Dreamers paints a clear picture of the past and present and hypothesizes what the likely future media scenarios will be, a world in which radio can still make its voice heard.
