Marco Baldocchi is much more than a successful entrepreneur; he is a brilliant mind who has
redefined the landscape of neuromarketing and applied neuroscience research.
Founder and CEO of the Marco Baldocchi Group Inc. of Miami, Baldocchi has
dedicated his career to discovering the secrets of the human mind and using that knowledge
to guide the most effective marketing and communications strategies. His experience is vast and impressive. As Director of Neuromarketing Research for the National Association of Applied Neurosciences, Baldocchi has helped promote a greater understanding of consumer behavior through the analysis of underlying brain processes. Furthermore, as a founding member and Head of the Research Department for ONCEMS (Observatory of Communication and Marketing for the
Sustainability), supported the importance of a sustainable approach in the world of marketing
and communication. His influence extends beyond the borders of the United States, with Baldocchi actively engaging as a speaker at national and international events and as a lecturer at
He has taught at renowned institutions such as the 24Ore Business School and the Catholic University of Milan. His commitment to neuromarketing has been recognized by the Neuromarketing Science & Business Association (NMSBA), which included him in the Top 10 of the Best World Speaker Neuromarketing Series 2021. But his accomplishments don't end there. In 2023, Baldocchi was honored with multiple awards, including inclusion in the prestigious Insight250 ranking, which gathers the top 250 international experts in marketing and consumer behavior. He was also selected for inclusion in the international edition of Marquis Who's Who, ranking among the best 3% in the world in the field of consumer behavior, neuromarketing, and neurobranding. In 2023, Baldocchi shared his vision at TedX in both Miami and Lucca, Italy, capturing the attention of international audiences with his innovative ideas and his
Contagious passion. And it's no surprise that his company, Marco Baldocchi Group Inc., was named "Most Scientific Marketing Agency 2023 – Southeast USA" at the 2023 Media Innovator Awards. Marco Baldocchi is not only a leader in the field of neuromarketing, but also an innovator who continues to transform the way we understand and interact with the world around us. With his unwavering commitment to excellence and his revolutionary vision, Baldocchi continues to inspire and lead a new era in the world of marketing and applied neuroscience.
Does the so-called "American Dream" still exist? What opportunities exist for those looking overseas?
“"There are countless opportunities if you're creative and courageous, not, in my opinion, if you think you can just open the usual restaurant or pizzeria. They're looking for quick thinkers and interesting ideas here! The rules: meritocracy first and foremost. Keep in mind that companies here are accustomed to giving you the opportunity to prove you're good at what you do, and they have the good habit of paying upfront. I won't deny that when I work with clients in Italy who have to wait to pay, I sense a huge cultural difference. Furthermore, to work here, you have to demonstrate that you're bringing a benefit to the host country, and I can assure you that getting a visa is absolutely not easy (unless you make an investment they deem appropriate for the business you want to open).".
Made in Italy products once again demonstrate abroad that Italy is creative. What's missing here, unlike other countries?
“Absolutely, we have great creativity and, in some cases, a genius and adaptability that can lead us to great success anywhere in the world. What's missing in Italy? Respect for professionalism and meritocracy, and unfortunately, courage today. Respect for professionalism because everyone is good at everything, and an entrepreneur is also an expert in economics, marketing, technology, etc. (which is obviously impossible). Meritocracy because if you don't have saints in heaven, you go abroad to see your ideas have the right stage. Courage is lacking today, and honestly, I understand that. It's hard to dare if you have to fight every day to stay open.
