“It is with great pride that we announce the launch of “Made in Italy for NY”, an extraordinary
initiative aimed at promoting Italian artisan excellence in the lively and cosmopolitan city of
New York,” announces Armando Salerno Mele, head of the Made in Italy for.me company.
An unmissable opportunity for small and medium-sized artisan businesses to make themselves known
in the American market, always attentive and in love with our high artisan value,
through the exhibition and sale of unique and distinctive products of our know-how.
A project conceived in synergy with another company operating in New York, Globalit, and the expert
of Made in Italy at various levels, the journalist and communication and relation manager
Dr. Antonella Gramigna, to promote the quality and excellence of craftsmanship
Italian, helping to preserve our cultural and artistic heritage, through a vast
A range of unique and high-quality products, crafted with skill, passion, creativity, and commitment; characteristics that have always been recognized worldwide.
With decades of experience in the promotion and web marketing of artisan excellence
Italian and always committed to supporting the world of craftsmanship
Italian, Madeinitalyfor.me srl is preparing to create a commercial bridge between Italy and the
New York market, offering a simple and affordable way to participate
artisans, often too small to face such a complex market alone but, at the same time
same, the most representative of our creativity, beauty and uniqueness.
“The Italian artisans, invited to actively participate in the project, will exhibit their
productions, next October, within an exclusive framework with full support and
professional who will accompany them every step of the way, offering them the opportunity to make themselves known to the
American market - continues Salerno Mele - Among all the candidate companies, they will be selected
the 15 most suitable businesses that will have the opportunity to sell their products to both the public and the
retailers in the Big Apple. For two weeks, in fact, a Temporary Store will be set up in the
heart of New York which will showcase their products and which, thanks to marketing, our
on-site support and a network of selected American companies and buyers, aims to create opportunities
of long-lasting business. An unmissable opportunity to showcase the best of our
Italian craftsmanship in New York, making new contacts overseas.”
The idea was born from a direct experience in the field of online sales which highlighted how,
to date, there is a high level of attention for certain categories of Italian products in the United States and
from the desire to support our artisans, allowing them to take advantage of this great opportunity.
Two companies are working together behind this project:
Italian, Madeinitalyfor.me Srl with headquarters in Florence and the other American GLOBALIT LLC with headquarters in
in New York who, together, have built a winning strategy to offer complete support and
professional, to companies, containing costs and betting with them, in the success of the
project. Going into more detail, the participating companies will be supported from their
membership request, up to the sale to the public (B2c) and the creation of collaborations with
New York companies (B2B), supporting them in the various phases:
- Initial selection with evaluation of the initiative's actual usefulness.
- Registration and payment of the participation fee (two installments possible at 30 days).
- Support and facilitation for shipping and customs procedures.
- Support in setting prices for the public and retailers.
- Pre-event marketing and network engagement with American buyers and retailers.
- Shop fitting and promotion of company information material (video monitor).
- Specialized personnel to represent companies with buyers and customers (Presence not mandatory).
- On-site and post-event sales (Madeinitalyfor.me B2C and B2B sales channel included).
- Temporary Store uninstallation and support for possible return of unsold goods.
- Post-event contact and sales management with B2B negotiations even after the event.
It will therefore be a real opportunity, designed to offer great visibility and studied for
to obtain the maximum result at the lowest possible cost. A commercial operation that will be
certainly replicated in subsequent editions, but which wants, from the very beginning, to offer results and
concrete opportunities. This is an aspect that we consider of primary importance in order to be able to provide a real
opportunities for the artisan world.
In this first edition, the product categories chosen will be: cosmetics, jewellery and
jewelry, bags and fashion accessories; the most sought after by the American public who together will go to
to create a pop-up shop aimed at a primarily female audience, attentive to the product and quality.
“The experience of the first edition will also be useful to consolidate and expand relationships with
the network of American buyers and retailers and to select the most suitable product categories
for the next edition - continues Armando Salerno Mele and adds addressing the artisans -
If as a craftsman you think you fall into the following product categories: cosmetics, jewelry
and jewelry, bags and fashion accessories, contact us by sending your application, together we will evaluate
the actual usefulness of the initiative based on the specific characteristics of your business
artisanal. Madeinitalyfor.me is at your disposal for further clarifications, consultancy on
corporate digitalization or to create exclusive events and opportunities for your company
artisan in New York City.”
Contacts:
Telephone +39 3280939144
Email: info@madeinitalyfor.me
