“There are two things you can never have enough of: good friends and good shoes.”. This was what he claimed Sarah Jessica Parker, in the role of Carrie Bradshaw in the very successful television series “Sex and the City”.
And indeed for the female universe Shoes are travel companions, objects of desire and safety tools. Through the choice of the model to wear, one walks through life and affirms one's personality. But if it is true that design is what attracts most at first sight, it is also undoubted that the shoes must be of good quality, with attention to detail and made of excellent materials. Only in this way can the magical combination of beauty and quality: the only one capable of truly satisfying a modern and classy woman.
Because of this MSUP shoes are totally “made in Italy”: produced in Central-Southern Italy, in three of the seven areas recognised as traditionally places where the most prestigious footwear in our footwear panorama is produced, which is, in turn, a global reference for taste and value, so much so as to make Italy one of the largest exporters not only at a European level, but also globally.
When we talk about “made in Italy”, we are in fact referring to a brand that KPMG has indicated as “third in the world in terms of awareness after Coca Cola and Visa”. Being “made in Italy” is synonymous with quality not only for taste and elegance but also for safety as it implies a series of safeguards and controls that make the product unique for quality, origin and belonging.. These include the company's in-house design and prototype development, the use of Italian materials, components, and accessories, local manufacturing, and product traceability (to verify its true origin): all complemented by our country's traditional know-how, complemented by cutting-edge technological innovation.
Thanks to this rigorous and high-level production chain, the “made in Italy” footwear product has become a true point of reference for the Fashion System, especially as regards the high-end range (where MSUP shoes are also placed) and luxury.
MSUP footwear is entirely made in Italy (starting from the design phase and the work on paper, up to the finished product ready for sale) not only because the "made in Italy" is an undoubted and recognised guarantee of excellence for the buyer but also because this choice fully corresponds to the philosophy of the“Company, which has decided to support the tradition and the market of our country.
Made of leather (except when the design requires softer materials), our shoes have leather or thunit heels, which provide a better grip, preventing slipping and making walking more stable and safe. For greater transparency and comprehensive service, each product feature is listed both on the technical data sheet on our e-commerce site and at the point of sale, where qualified staff will guide you through a fulfilling and rewarding shopping experience.
Because, as Carrie Bradshaw would say, “It's a real shame to have available so many shoes and only two feet”.
MSUP SHOES BOTIQUE🦩: Corso Genova 24, MILAN, 20123
Monday: 3.30pm – 7.30pm
Tuesday – Saturday: 10.30am – 2.30pm / 3.30pm – 7.30pm
Sunday: By appointment only. For information, call +39 3929626870.
WWW.MISSUP.IT
